- Image via CrunchBase
For the past few months I have owned my own business. A brick and mortar pizzeria business. The business ultimately was not successful, it’s a long story but we were told when we purchased the business that we it was averaging about $1000 more a week than it really was, however it was successful in that I learned many lessons from running the business, on how to integrate social media into a brick and mortar business.
The best way to get people to visit your store, website, whatever, is to find people who tweet about those things that you sell.
For instance, I sold pizza, wings, and hoagies primarily. Each day I would do a search on Twitter that would look like this:
pizza near:dayton,oh within:10mi
Now what this does it will find tweets about pizza, within 10 miles of Dayton, Oh. Dayton, being the location where my store was located, I had no desire to find people who lived too far to visit my store. From this I was able to get a large following, an article in the Dayton Daily News, and about 5-10 new customers per week from twitter alone.
Was it a success? You bet it was!
This is just one great way to build your business and find like-minded people via Twitter. Stay tuned for more great methods of building your business via twitter and other social networks.
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